Dr Yvonne Kabeya Saini: Marketing lecturer at Wits Business School
- Wits University
Dr Yvonne Kabeya Saini from the Wits Business School is one of the speakers at the 2018 Emerging Market Marketing Conference.
Saini is a marketing lecturer at Wits Business School with research interests in Consumer Behaviour, E-commerce and general marketing topics.
Some of her marketing research interests inlcude: Consumer Choice, Consumer Decision Making, Factors Influencing Online Consumer Choice, Effects of Fluency Processing in Consumer Decision Making, Effects of Social Media and Consumer Behaviour and Exploring the Effectiveness of Mobile Advertising.
She joined the Wits Business School in 2006 and is a marketing lecturer for the PDM, PDBA, MBA, MMS and MAP programmes, with courses covering consumer behaviour, principles of marketing and marketing management. She has published in local and international journals.
She worked as an economist, business analyst and business and information specialist. While in Zambia she worked as an economist for the Ministry of Commerce, Trade and Industry and as a business analyst for the Zambia Privatisation Agency. She later took up a role as a business and information specialist at Mckinsey & Company in Johannesburg.
Saini has lectured at Monash University (South Africa campus) and the University of Cape Town. In addition to her BA, MBA and PhD achievements, she also holds a certificate in e-marketing offered by the New Zealand Direct Marketing Association and the Direct Marketing Association of South Africa.